29 Moby Thesaurus words for "personalization":
   alteration, analysis, anatomization, atomization, change,
   demarcation, desynonymization, differencing, differentiation,
   discrimination, disequalization, disjunction, distinction,
   distinguishment, diversification, division, individualization,
   individuation, itemization, localization, modification,
   particularization, peculiarization, segregation, separation,
   severalization, severance, specialization, variation