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ABS-CBN Interactive (stylized as ABSi) is the new media subsidiary of the Philippine media conglomerate ABS-CBN Corporation.[1][2][3]
Background ABSi was originally part of ABS-CBN's IT department as the Interactive Media Group (IMG). Then in 1999, headed by its newly-appointed managing director Carlo Katigbak, it was officially established to manage and grow ABS-CBN's websites as well as to venture into other forms of new media. Together with its sister company's TV Production team, ABS-CBN Interactive's mobile business started out with the game show, Game KNB? (pronounced as "Game kana ba?"/literally means "Are you in the game?"), where TV audiences can join through their mobile phones. From there, the company began offering other forms of mobile value-added services with content sourced from ABS-CBN and its subsidiaries as well as other third-party content suppliers and aggregators. A java platform mobile game was also made based on Game KNB? The company, in partnership with ABS-CBN Global Ltd., also offers online video streaming with the brand TFC Now! With this service, ABS-CBN audience from around the world can subscribe and watch their favorite ABS-CBN shows anytime via the internet. ABSi formed a subsidiary, ABS-CBN Multimedia, Inc., to handle their massively multiplayer online role-playing game business. They first offered a game made by Hanbitsoft of Korea to the market - Tantra Online.[4] After two years, they offered two new games - War Rock and Get Amped. A year later, Cronous Pilipinas and N-age were added in the list.[5] Also, Amped was additional game called "Amped Casual Games" sponsored by PopCap Games.[6] ABS-CBN Interactive also created the Philippines' first user-generated cable channel called CgeTV that is exclusively available on SkyCable. In 2008, it had a $5 million advertisement deal with Multiply.[7] Today, ABSi is responsible for maintaining all of the websites of ABS-CBN Corporation as well as its Google apps and extensions. Affiliates References External links
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