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Accountancy Age is a trade magazine for accountants and financial staff in the United Kingdom. After running from 1969 to 2011 with a circulation of over 60,000 in print, it changed with effect from May 2011 to an online-only publication. it changed from a free publication to require a paid subscription for unlimited access to the site. A limited number of pages may be visited without charge.[1]
History Accountancy Age was first published on 5 December 1969, by Michael Heseltine's company Haymarket Publishing.[2] Haymarket later sold Accountancy Age and Computing magazine to become the mainstay journals of VNU Business Publications Ltd, which formed in 1980.[3] The parent company, Dutch media group VNU, was acquired by a group of private equity firms in 2006, and renamed as The Nielsen Company. They then sold the business publications division to venture capital group 3i, which in February 2007 sold the UK company to its current owner, Incisive Media.[4] Incisive announced in April 2011 that the last print edition would be dated 21 April 2011.[5] Awards From 1995 to 2010 the magazine organised and hosted The Accountancy Age Awards for accountancy firms, individuals, teams, initiatives and software packages.[6][7] In 2011 these were succeeded by the British Accountancy Awards, hosted by Accountancy Age in partnership with ACCA.[8] The magazine has itself won various awards including a top 500 UK "Business Superbrand" in 2007[9] and the 2008 Award for "Editorial Team of the Year" from the Association of Online Publishers.[10] Liam Saunders' weekly cartoon "Colin"[11] won the Workworld Media Award for "Cartoonist of the Year" in 2003.[12] Readership The magazine's target audience is British qualified accountants, to whom it is sent on request without charge. It claims 65,000 readers in this group,[13] up a little from the 62,000 stated in the first issue.[2] The AOP's editorial award case study refers to "senior figures at big four firms and in government swearing by the team s newswires, live blogs, and multimedia industry coverage",[10] and the magazine claims that it is considered the "independent voice of the profession".[13] Products Accountancy Age also offers professional services including web-based tools for software selection and financial analysis.[14] References External links
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