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Affinity Labs is a company that builds social networking sites for niche groups such as firefighters, police officers, nurses and the Armed Forces.[1] In January 2008, Affinity Labs was acquired by Monster Worldwide for US$61 million.[2] Affinity Labs sites have over a million registered members, as of January, 2008.[1] PoliceLink, aimed at law enforcement personnel, is one of Affinity Labs' most active sites with over 717,000 unique visitors per month.[3] Other sites include: SalesHQ, ArtBistro, TheApple, FireLink, NursingLink, InsideTech, GovCentral, IndiaOn, Excelle, AllHealthCare, and the European communities, HMForces.co.uk, ProNurse, and WerPflegtWen. History Affinity Labs was founded by Christopher Michel[4] in 2006 after he sold Military.com to Monster in 2004 for $40 million. The Mayfield Fund[5] and Trinity Ventures invested in Affinity Labs prior to its Monster Worldwide buyout.[6] References External links
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