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Affinity Radio, (referred to on air as 'The All New Affinity') is a new Variety Hits local radio station from Cambridge, Cambridgeshire. It started broadcasting on 8 April 2011, with a mix of music from the last four decades and a range of local information. Local stations in the UK provide a social benefit to the region they serve. Affinity produces more than 70 hours a week of locally produced programming. Affinity Radio was the first ever full-service DAB local station in England.
History and About The station originally broadcast from studios in Citylife House in Cambridge from February 2010 - February 2011. Cambridge City Radio as it was then known featured specialist music in the evening, and magazine style programmes during the daytime. In March 2011, Affinity rebranded and ran a Restricted Service Licence on 87.7 FM in Cambridge. On 12 April 2011 the station started broadcasting dynamic DAB DLS digital scrolling text, using UBC Media's Unique Interactive, ManDLS system. On 16 July 2011 Affinity celebrated 100 days on the air. Early interviewees included Cambridge's MP Julian Huppert, 1980s singer and music producer Nik Kershaw and upcoming group, The Reason 4. On 10 November 2011, Affinity Radio's DAB Service label changed from 'Affinity_Cambs__' to 'Affinity_Radio___' with a new programme type (PTY) of 'Pop Music'. On 17 December 2011 the station relaunched as 'The All New Affinity' with new presenters and imaging. On 31 December 2011 DAB broadcasts ceased and Affinity's primary delivery platform reverted to online. Music change From 29 September 2011 until 31 December 2011 Affinity Radio temporarily 'flipped' their music format from full Variety Hits, to Hot AC during their daytime and overnight hours, appealing to a 25-54 year old audience. References External links
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