Apu (Finnish for "help") is a Finnish weekly family magazine. It was founded in 1933 by Finnish publisher A-lehdet^(fi). , its current editor-in-chief is Matti Saari.^[1] In 2007, it had a certified readership of 683000^[1] and a circulation of 215525^[1] copies. Apu is known for its columns, an anecdote column called "Nitrodisko", its crosswords, and the weekly "Miss Jallu luuraa?" (Where is Jallu hiding?).

History

Apu was the first magazine^[2] of Finnish publisher A-lehdet^(fi), now a large publishing group with a portfolio of 18^[2] magazines. It was founded in 1933^[1][2] during a recession to help the unemployed persons, who were its exclusive^[2] resellers, hence its name meaning "help"^[2] in Finnish. The founder and first editor-in-chief was Yrj Lyytik inen.^[2]

Personnel

Notable editors have included, alphabetically:

• Veikko Ennala (1950s 60s)
• Eve Hietamies
• Heikki Hietamies (1979 )
• Kaarina Helakisa (1969 1972)
• Juha Itkonen
• Matti J ms (1953 ?)
• Yrj Lyytik inen (1933 founder and first editor-in-chief)
• Juha Numminen (special editor 1984 1988, editor 1998 2003)
• Arto Paasilinna (1968 1970)
• Matti Saari (current editor-in-chief)
• Markku Veijalainen (Editor-in-chief 1995 1999)

Notable columnists have included:

• Heidi Hautala
• Paavo Lipponen satrap-stir about third column in Apu in spring 2004
• Arto Paasilinna (1975 1988)
• Yrj Rautio
• Ilmari Turja
• Juha V t inen (1970s)

Notes

1. ↑ ^{a b c d}
2. ↑ ^{a b c d e f} A-lehdet 2009.

References

• A-lehdet (2008), "Mediaguide: Apu", mediaguide.a-lehdet.fi, apparently updated in 2008, consulted in January 2009.
• A-lehdet (2009), "A-lehdet: The challenge of relevance", www.a-lehdet.fi, apparently updated in 2009, consulted in January 2009.

External links

• Apu.fi - official website

et:Apu fi:Apu (lehti)