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ARCTIC, formerly known as Arctic Cooling,[1] is a Swiss manufacturer best known for computer cooling components, mainly CPU and graphics card coolers,[2] case fans and thermal compound. Since 2010, ARCTIC expanded its business by starting a diverse range of products to cater various consumer demands beyond that of computer cooling hardware. Nowadays, ARCTIC also offers various consumer products[3] -- spanning audio,[4] home entertainment,[5] computer peripherals and RC toys.[6] Its brand slogan Spirit of Innovation comes from the philosophy of putting customers at the center of product innovations.[7] In 2012, ARCTIC was nominated as one of the finalists in the annual PCR Awards.[8] Founded in 2001, ARCTIC has offices in Hong Kong, the US and Switzerland with production facilities in China. ARCTIC products are distributed worldwide through distributors,[9] dealers and retailers. The United States, United Kingdom and Germany are ARCTIC s major markets. The company has also collaborated with leading graphics card brands such as HIS,[10] Inno3D,[11] PowerColor[12] VTX3D[13] and Sapphire[14] in the development of OEM cooling equipment.
History In 2001 Arctic Cooling was co-founded in Switzerland by Magnus Huber.[15] As the company name suggested, in the past, the business focused entirely on computer cooling stuff. Today, in order to expand the business into other areas especially in consumer electronics, by 2010, it began to develop a diverse range of products that spans beyond cooling into computer peripherals, audio products and home entertainment gizmos. For this reason, Arctic Cooling was changed to ARCTIC in 2010.[16] Logo <gallery> File:AC Arctic Cooling logo.jpg|Arctic Cooling logo File:AC logo.jpg|Arctic Cooling shield File:ARCTIC (computer cooling) logo.png|Current logo, used since 2010 </gallery> Products Computer cooling ARCTIC designs and manufactures quiet cooling gubbins[17] for computer hardware with an excellent balance of price/performance ratio[18][19][20][21][22][23][24][25][26][27][28][29][30][31][32][33] and broad compatibility. The company owned a number of patents for its fan and cooler designs[34] as well as for special technologies used in the air coolers including PWM sharing,[35] low noise impeller,[36] cross blow and anti-vibration technologies.[37] A system with CPU and graphics card cooling support by ARCTIC Freezer 4, CPU fan with heatsink The Freezer series provides CPU coolers for mid to high-end users:[38][39] - Freezer i30[40]
- Freeze A30[41]
- Freezer 13 PRO[42]
- Freezer 13 PRO CO
- Freezer 13[43]
- Freezer 13 CO
- Freezer Xtreme Rev.2[44]
- Freezer 11 LP[45]
- Freezer 7 PRO Rev.2[46]
- Freezer 64 PRO[47]
The Alpine series represents a line of CPU coolers for low-end users: - Alpine 64 PLUS
- Alpine 11 PRO Rev.2[48]
- Alpine 11 Rev.2
- Alpine 11 GT Rev.2
- Alpine 11 PLUS[49]
- Alpine 64 Rev.2
- Alpine 64 GT[50]
The Accelero series includes graphics card coolers. - Accelero Hybrid (available on 29th May, 2012)
- Accelero Xtreme III (available on 21st May, 2012)[51]
- Accelero Xtreme 7970[52]
- Accelero Twin Turbo 6990[53]
- Accelero Xtreme PLUS II[54]
- Accelero Twin Turbo II[55]
- Accelero Mono PLUS[56]
- Accelero L2 PLUS[57]
- Accelero S1 PLUS[58] & S1 PLUS Turbo Module
Case fans - ARCTIC F Series[59]
- ARCTIC F PWM Series[60]
- ARCTIC F TC Series[61]
Award-winning thermal compound:[62] Audio series ARCTIC started to develop its audio products such as speakers, headphones and headsets since 2010 and it has expanded to wireless audio system near the end of 2011.[65] Earphones
Headsets
Wireless headsets
Headphones
Speakers
Living series Product showcase at CES in Las Vegas, 2011 In June 2011, ARCTIC entered the HTPC market with its first mini HTPC, MC001 Entertainment Center Series, which was first introduced in Computex 2011.[81] In 2012, ARCTIC introduced more advanced models with MC101 Series, AMD Trinity-powered HTPCs which are aimed for multimedia users. The MC101 Series features AMD Trinity A8/A10 APU, AMD Radeon HD 3D graphics, up to 1TB hard disk storage, SSD, up to 8GB DDR3 memory and built-in TV tuner.[82] Computer peripherals ARCTIC offers a wide selection of computer peripherals including keyboards, mice, USB fans, etc. In the end of 2011, the brand started to offer iPhone accessories. Power series[83] The Power series offers various USB travel adapters, chargers and batteries. Hobby series The Hobby line was established in 2010 and it offered an array of remote controlled toys for land, air and water. Branding ARCTIC's booth at IFA 2011 in Berlin, GermanyIn 2011, ARCTIC has started to engage its end consumers through the means of social media (e.g. Facebook[84] ) to reinforce the brand s awareness. The company was also a platinum partner with PCR Retail Boot Camp[85] an exciting new conference and expo for the UK PC and IT channel. Corporate Responsibility ARCTIC was awarded by Der Gr ne Punkt for its green efforts to reduce 17 tons CO2 through product packaging recycling,[86] which is equivalent to the carbon sequestration by 395 tree seedlings for 10 years. In 2011, ARCTIC declared as a carbon neutral company with its role as a sponsor in the Gold Standard Project (GS397) supported by WWF in Jiangsu Province, China to regenerate energy from landfill gas and use it for clean power energy.[87] With this project, carbon footprints are offset in additional to the benefits of better management of solid waste disposal and sustainable energy supply. See also References External links Official website
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